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    Apple Inc. (AAPL)

    RBP Strategy

    We knew the company had only a 52% probability of generating the performance necessary to defend its stock price, we recommended the following investment strategy: Short the stock three days before the earnings announcement. We knew that after the earnings announcement, the market often realizes that Apple is not on track to achieve its goals, and investors begin selling the stock, driving the price down.

    The lower price is often short lived. The simple fact that Apple is a story stock and that its management delivers news shortly after earnings announcements often drives the stock back up again.

    At that time, we recommended covering the short position and going long until three days before the next earnings announcement, when the market often repeats the same behavior.

       
    RBP STRATEGY
    Apple Inc. (AAPL)
    Total Return (12 months) 148.4%
    Action Date Price Shares Investment
    Buy 01-Apr-05 $42.0 23,810 $1,000,000
    Short
    Covered
    07-Apr-05
    15-Apr-05
    $43.0
    $36.0
    23,256
    23,256
    $1,162,791
    Long
    Sell
    15-Apr-05
    07-Jul-05
    $36.0
    $37.5
    32,300
    32,300
    $1,211,791
    Short
    Covered
    07-Jul-05
    15-Jul-05
    $37.5
    $41.0
    32,300
    32,300
    $1,098,191
    Long
    Sell
    15-Jul-05
    05-Oct-05
    $41.0
    $54.0
    26,785
    26,785
    $1,446,398
    Short
    Covered
    05-Oct-05
    13-Oct-05
    $54.0
    $50.0
    26,785
    26,785
    $1,553,539
    Long
    Sell
    13-Oct-05
    11-Jan-06
    $50.0
    $83.9
    31,071
    31,071
    $2,606,838
    Short
    Covered
    11-Jan-06
    20-Jan-06
    $83.9
    $76.5
    31,071
    31,071
    $2,836,762
    Long
    Sell
    20-Jan-06
    15-Mar-06
    $76.5
    $67.0
    37,082
    37,082
    $2,484,484
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    Copyright © 2008 Transparent Value, LLC. All Rights Reserved.
    Transparent Value, Required Business Performance®, RBP® and the Transparent Value logo are registered trademarks of Transparent Value, L.L.C.
    The RBP® and RBP® probability methodologies are the subject of a Transparent Value LLC patent application filed with
    the United States Trademark and Patent Office.