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    Apple Inc. (AAPL)

    Introduction

    Apple is a story stock. Every time Apple CEO Steve Jobs announces a new product or an addition to the iPod, the market overreacts positively, pushing the stock price higher. And the entire business is valued as if it were an iPod company, even though iPod revenue represents only 33% of Apple's total revenue.

    The Required Business Performance to support the stock price could not be achieved.

       
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